diff --git a/app/(app)/notifications/page.tsx b/app/(app)/notifications/page.tsx
index bab81e83..c3c46873 100644
--- a/app/(app)/notifications/page.tsx
+++ b/app/(app)/notifications/page.tsx
@@ -115,7 +115,11 @@ function NotificationRow({
   n: AppNotification;
   selfHandle: string;
 }) {
-  const display = n.actor_name || (n.actor_handle ? `@${n.actor_handle}` : "Someone");
+  // admin_message rows have no actor — they're a direct message from the team.
+  const isAdmin = n.kind === "admin_message";
+  const display = isAdmin
+    ? "Prabhupāda Says"
+    : n.actor_name || (n.actor_handle ? `@${n.actor_handle}` : "Someone");
   const message = messageFor(n);
   const unread = !n.read_at;
 
@@ -123,11 +127,18 @@ function NotificationRow({
     <div
       className={cnRow(unread)}
     >
-      <UserAvatar src={n.actor_avatar_url} name={display} />
+      <UserAvatar src={isAdmin ? null : n.actor_avatar_url} name={display} />
       <div className="min-w-0 flex-1">
-        <p className="text-sm text-foreground leading-snug">
-          <span className="font-semibold">{display}</span> {message}
-        </p>
+        {isAdmin ? (
+          <p className="text-sm text-foreground leading-snug whitespace-pre-line">
+            <span className="font-semibold">{display}</span>
+            {n.body ? <span className="block mt-0.5">{n.body}</span> : null}
+          </p>
+        ) : (
+          <p className="text-sm text-foreground leading-snug">
+            <span className="font-semibold">{display}</span> {message}
+          </p>
+        )}
         <p className="text-xs text-muted-foreground mt-0.5">
           {timeAgo(n.created_at)}
         </p>
@@ -194,6 +205,8 @@ function messageFor(n: AppNotification): string {
       return "replied to your comment.";
     case "comment_mention":
       return "mentioned you in a comment.";
+    case "admin_message":
+      return n.body ?? "sent you a message.";
     default:
       return "sent you a notification.";
   }
diff --git a/components/notifications/notifications-provider.tsx b/components/notifications/notifications-provider.tsx
index 7426b9df..2d808c49 100644
--- a/components/notifications/notifications-provider.tsx
+++ b/components/notifications/notifications-provider.tsx
@@ -49,6 +49,7 @@ type IncomingEvent = {
   actor_name?: string;
   actor_handle?: string;
   actor_avatar_url?: string | null;
+  body?: string | null;
 };
 
 function messageFor(e: IncomingEvent): string {
@@ -69,6 +70,8 @@ function messageFor(e: IncomingEvent): string {
       return `${who} replied to your comment`;
     case "comment_mention":
       return `${who} mentioned you in a comment`;
+    case "admin_message":
+      return e.body || "A message from Prabhupāda Says";
     default:
       return "You have a new notification";
   }
diff --git a/lib/social.ts b/lib/social.ts
index 87f66f10..10f95cea 100644
--- a/lib/social.ts
+++ b/lib/social.ts
@@ -627,6 +627,9 @@ export type AppNotification = {
    *  / reply notifications can deep-link to the post even though the actor
    *  isn't its owner. */
   post_author_handle?: string | null;
+  /** Free text for the `admin_message` kind (an admin → user direct message).
+   *  Absent on every event-driven kind. */
+  body?: string | null;
 };
 
 export const notifications = {